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Kowalick Direct began as a manufacturing and product design consulting company, Kowalick, Inc. Dr. James Kowalick transformed Kowalick Direct into an advertising consulting firm in 2003, applying advanced mathematics, statistics and optimization algorithms to increase sales revenue from ads for all advertising media.

James Kowalick, PhD

James Kowalick, PhD is Kowalick Direct's founder and developer of the methodology for advertising optimization. Dr. Kowalick is widely recognized for his expertise in systems optimization, and received the coveted Taguchi Award 4 times between 1987 and 1994. He designed more than 350 optimization experiments. Dr. Kowalick received his PhD in materials engineering from Drexel University. He also holds MS degrees in materials science and chemical engineering, and a B.S. from Lehigh University's School of Engineering.

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